Campus Ambassador Program
College vs College Instagram Challenge
Promotional Campaign for Dhawan Films Production - Na Jaane Kaun Aa Gaya
About the Campaign
GoToSIOC is executing a national promotional campaign for the Bollywood film "Na Jaane Kaun Aa Gaya" produced by Dhawan Films.
To build nationwide buzz among students, we are launching a College vs College Instagram Challenge, where colleges across India will compete to generate the highest number of Instagram posts supporting the movie.
Campus Ambassadors will represent their college and lead the participation from their campus.
Primary Key Result Area (KRA)
The main objective of the Campus Ambassador is to generate maximum Instagram posts from their college using the campaign hashtag:
#NaJaaneYeKaunAaGaya
Along with a unique college hashtag that represents their institution.
Example:
#NaJaaneYeKounAaGaya
#DelhiUniversityForNKAG
The college with the highest number of Instagram posts using their official college hashtag will rank higher on the national leaderboard.
Roles & Responsibilities
Promote the Instagram challenge within their college campus
Encourage classmates and student communities to participate in the campaign
Ensure participants post on Instagram using #NaJaaneYeKaunAaGaya and their college hashtag
Share official posters, reels, and trailers provided by the campaign team
Promote participation through WhatsApp groups, Instagram stories, and campus communities
Bring creative and quick-to-implement ideas that can increase participation from their campus
College vs College Leaderboard
All colleges participating in the campaign will compete on a national leaderboard based on Instagram participation. Top performing colleges will receive rewards from Dhawan Films.
First Prize
₹21,000
Cash Prize
Second Prize
₹11,000
Cash Prize
Third Prize
₹7,500
Cash Prize
Rewards & Incentives for Campus Ambassadors
Minimum Assured Reward
₹1,000/- for every Selected CA on Completion of Simple Tasks like Posting on their social media platform with #NaJaaneKaunAaGaya
Free Movie Tickets
Get complimentary tickets to watch "Na Jaane Kaun Aa Gaya"
Exclusive Interactions
One-to-one interactions with Movie Producer, Directors, or Related Management Persons
Professional Recognition
Certificate & Letter of Recommendation
Perks: Certificate • Letter of Recommendation • Flexible Work Hours
Who Can Apply
Students currently enrolled in colleges or universities in India
Students with strong campus networks or active Instagram presence
Students interested in marketing, social media campaigns, and film promotion
Students who enjoy organizing participation and engaging communities
Eligibility Criteria:
- 1.Can start the part-time job/internship between 11th Mar'26 and 15th Apr'26
- 2.Are available for duration of 2 weeks
- 3.Have relevant skills and interests
Skills Required:
50 Openings Available
Be among the first to represent your college!